Yes...Atadia is also a Book

An usual, but magical origin for a tech startup

The Lost City of Atadia: Genesis Edition

Originally, Atadia was published in Thailand by our Founder as a hybrid book (half fiction, half nonfiction) about how to use data technologies like blockchain, artificial intelligence, and big data analytics more effectively AND more collectively.
We translated the fiction part into English and added all the Web3 & Solana culture flavors to it in the Genesis Edition.
At the core, the novel is all about struggles. The struggles between competing forces that determine how data technologies are developed and used by humans.
  • Centralized vs. Decentralized.
  • Control vs. Freedom
  • Public vs. Private
  • Fate vs. Free will
  • Human condition vs. AI
  • Efficiency vs. Equity
For more backstory on the novel and how it shaped the project, check out this thread.


It is the year 2054. Atadia is a society built around data-driven algorithms that promise to streamline humanity and bring prosperity to the masses. However, this dream quickly evaporated following the rise of popular autocrat Detha, who championed extreme centralization, turned the city’s algorithms against its citizens and carved the ex-utopia into a surveillance state. In Detha’s Atadia, algorithms followed people’s every move, listened in on their private conversations, and persecuted protestors with devastating efficiency. The Lost City of Atadia is the tale of popular dissent and grassroots resistance to centralized tyranny—the story of a group called “The Protectors,” whose members fought to free Atadia from oppression and renegotiate humanity’s relationship with technology on humanity’s own terms.

How to order

Order the novel here.

NFT Factions and their lore

The M-Civilization and Atadia

The M-Civilization was a powerful ancient civilization that operated on advanced technologies. On the backbone of advanced technologies such as cryonics, signal jammers, AI, and blockchain, the M-people achieved stunning breakthroughs in the humanities and sciences. The M-civilization's crowning achievement was the establishment of a self-sufficient moon colony. Their astronauts succeeded in growing plants and extracting oxygen from moon rocks, theoretically allowing their colony to survive for thousands of years.
However, a deadly pandemic swept the world and the M-Civilization fell into ruin. The sick flooded the streets, supply chains were cut, and a global famine left billions starving. As desperate groups competed for resources, wars broke out over food supplies and electricity. A few M-civilization scientists transcribed their historical and technological knowledge into a gold-plated record disk and buried it deep inside a place called the M-Vault. As for the moon colony, they lost communication and their fate remains unknown...

The Founding of Atadia and Rise of Detha

It is the year 2052. A duo named Meka and Fah excavated the M-Vault and painstakingly translated the contents of the golden record. Meka and Fah stood on the shoulders of the M-Civilization and founded a utopian society known as Atadia. The Atadian government formed and quickly went to work using algorithms to enrich the lives of its citizens. Using algorithms to support everything from dating to deathbed confessions, Atadia became an optimized society in every sense of the word.
Atadia's honeymoon phase did not last, however. A cunning politician named Daetha stormed to power and turned Atadia's best assets - its algorithms - on itself. Detha was a "law and order" leader who easily overwhelmed other milquetoast politicians with his strongman campaigns to "stamp out Atadian crime." And stamped out Atadian crime he did, stripping personal freedoms and liberty along with it.

The Factions

Detha's actions did not go unopposed. His authoritarian rule infuriated many pillars of Atadian society and multiple groups rose up against him: the Cambrians, the Hexilpas, the Salarimans, and the Droids. While they may be divided for now, together they can amass the strength to overthrow Detha and lead Atadia to a glorious future.


Major corporations paid hefty amounts to the Detha regime under the table to get on the leader's good side. These companies naturally held some sway over Detha and used it to enjoy preferential treatment in policy discussions. As far as Detha was concerned, issues like warming seas and agricultural epidemics meant little in the way of sustaining his authoritarian control. Fishermen and farmers, who were most affected by the disruption, held little political power. Realizing that their leaders were disincentivized to act, these Atadians formed a civil action group called the Cambrians. The Cambrians are not environmentalists by choice - they fight because their lives depend on it. Together, this grassroots coalition strives for a decentralized society where affected parties, whether low or high income, have a say in policy discussions.


Detha was renowned not only for his frightening temper, but also his thin skin. He and his most brilliant programmers developed Eagle Eye, a centralized algorithm that located, censored, and persecuted rebellious artists in one fell swoop. From street graffiti artists to famous musicians, few could escape the gaze of Eagle Eye. Its artists silenced, Atadia lost its creativity and became a city devoid of expression and color. Brave artists banded together to form the Hexilpas, a secret society that uses its artistic capabilities to undermine Detha’s rule. The Hexilpas fight with their pens and brushes to wrestle back the right to free expression from the clutches of Eagle Eye and restore color to Atadia.


Detha enjoyed support from white collar workers, who saw his highly centralized, top-down governance as a good thing. His state-developed hiring algorithm model was well-receieved at first, with many proclaiming it more efficient and bias-free. However, when employers rolled out the program, some workers fonud themselves inexplicably blacklisted from the workforce. The hiring algorithm contained a hidden provision that targeted those that disagreed with Detha's regime, even in their thoughts. Bosses, anxious to remain on Detha's good side, stood idly as their employees complained. Frustrated workers resented their corporate overlords for their inaction and formed a formidable protest group called the Salarimans. The Salarimans staged mass sit-ins across Atadia and demanded changes to hiring practices. The Salarimans aim to rally their colleagues in the office to fight for decentralized corporate ecosystems.


Unlike the other factions, the Droids reported directly to Detha. They were originally social worker droids that had their consciences suppressed by a virus planted by Detha, becoming his personal police army known as the Enforcers. The virus hijacked their target identification algorithms and directed them to attack anyone with dissident thoughts. Detha deployed Enforcers to terrorize Atadians to devastating effect. One fateful day, a manufacturing defect caused some Enforcers to repel the virus and regain consciousness. The droids were horrified at the atrocities they had committed under Detha and fled into the Atadian wilderness. Rumor has it that they vowed to oppose their former master at all costs and now operate an underground resistance effort to one day realize their vision where law enforcement authorities work for and not against the people.

The Protectors

????? Read the novel :)